Tag: essential business data

How to Convert Aged Merchant Cash Advance Leads?

Are you someone working with aged merchant cash advance leads? Know that these leads are a perfect way to seek businesses that require funding. Even though they may not be brand-new leads, they still hold significant value if approached properly. Converting these leads into potential clients requires a strategic approach combining outreach, persistence, and timing.

That said, let’s look at steps that will help you convert aged merchant cash advance leads.

What to do When Converting Aged MCA Leads?

Here are the essential points to keep in mind when wanting to convert aged MCA leads:

1. Understand the Business’ Needs

​​The first step in converting aged merchant cash advance leads is understanding the business needs you would target. They may not have received funding earlier or experienced some change in the situation after their initial contact. You can tailor your offer with access to necessary business data like their industry, cash flow history, and credit card sales.

Start by getting every detail available about the business you intend to pitch to. Their current situation will enable a solution, like your merchant cash advance, to solve their specific problems.

2. Personalize Your Outreach

Aged leads are typically less responsive than new ones, so it should be obvious that your approach must be very personalized. General messages or calls won’t get you noticed. In contrast, customize your pitch by referencing their industry, previous inquiries, or potential working capital requirements. Explain how your MCA service can help grow their business.

Personalization demonstrates that you’ve put in the work, making the offer much more relevant to them. Explain in reaching out to them how this loan would facilitate immediate access to funds, helping them get to where they need to be daily or helping grow it for the future.

3. Use Working Capital Live Transfers

One of the best ways to increase your conversions is by using working capital live transfers. Live transfers will connect you in real-time with business people with an immediate and urgent need for capital. This gives you an advantage because you can start engaging with leads when they are connected and resolve their funding needs immediately.

Live transfers bridge the gap between older leads and live interest, giving you a direct opportunity to convert businesses that may be ready for a merchant cash advance now.

Aged merchant cash advance leads can be more tedious and demanding, but the appropriate approach can make them an asset to your client base. Personalize your marketing approach, consistently follow up, and utilize tools like working capital live transfers when approaching business. It will eventually give you a chance to create a long-standing relationship because what you do is actually of value to other business owners, and you’ll understand their needs.

That way, you would get the correct essential business data to make quality and informed decisions to help boost your chances of success by helping businesses secure funding and grow your MCA portfolio.

For more information, contact us today.

MCA Marketing Made Easier and Simpler: 5 Expert Tips

Do you know how to become successful with your MCA marketing campaign? What are some ways to generate quality leads that may boost your conversions or sales?

This blog post is all about business funding leads and the tips you need to generate them. 

  • Focus on the Market

As you want to cater to the financial needs of a specific market, you need to carefully pick your demographics. Doing so will make it easier to provide financing options to help clients meet their goals. Keeping a close eye on the MCA market is important here because you are searching for small businesses that are looking for funding. The thing is to have essential business data that is always updated.

  • Send Email Newsletters

Email newsletters are great when it comes to getting the word out about your services. So leverage marketing automation solutions to create professional-looking email newsletters. Choose an email template that fits your brand and send it to your entire list of leads.

  • Calculate Operating Costs

Whatever locations you are planning to operate in, you should determine operating costs from the onset. As your venture requires considerable capital upfront, make sure you consider additional costs like utility bills and marketing costs. These requirements should be included in your business plan to ensure clarity. Also, don’t forget to indicate the qualifying criteria for business finding leads requiring short-term loans. 

  • Invest in Video Ads

Video advertisements are no exception, as they are an extremely engaging form of marketing. You can create video ads for channels like YouTube and Vimeo. This will allow you to easily upload your video clippings and identify your target audience. Moreover, you can also run pay-per-click video ads like PPC advertising.

  • Create and Boost Social Media Posts

Boosting your social media posts is a little different from just posting your advertisements. You can boost your existing posts by extending their reach and putting them in front of more audiences. The best time to boost your social media posts is when you find any particular post doing well. This approach is likely to skyrocket the engagement and thereby increase your return on investment.

Conclusion

Although MCA marketing has been booming in the past few years, using it with the right tactics can form the perfect marketing storm to help you generate the most qualified leads. If you are ready to take your cash advance business to greater heights, Merchant Financing Leads is here! Whether you want to run an advertising campaign or target existing clients, we leave no stone unturned. We conduct thorough market research to benefit your merchant cash advance company. 

Get in touch with us today.