Have you heard of small business loan leads? It’s no shock that the merchant account cash advance industry is the new gold rush—small businesses looking for quick funding solutions. If you are an active MCA provider, you know that finding qualified leads can be a daunting task. We acknowledge this challenge and have many ways to put you in a position to outsmart your competitors and fellow brokers.
While there are numerous ways to get small business loan leads for your brokerage, we have outlined below the most effective tips to access a constant flow of leads so you can always have your sales pipeline active. Let’s dive right in!
Run Paid Ads
Whether it’s Google or Microsoft advertising, spend money promoting your MCA business on major advertising platforms. Monitor your ad campaigns to generate only the highest quality pay-per-call small business leads.
Use Business Directory
All major cities and locations have local business directories. You can perform a Google search for local directories in your area and then set up a company profile. Furthermore, use this profile to contact the directory and inquire about merchant account cash advances.
Invest in Aged Leads
These leads are an affordable way to find your next clients. They are business owners who have expressed their interest in getting MCA funding in the past and would like to talk to a business funding professional.
Inspect the Lead Source
Small business loan leads can be generated through various channels, such as online marketing, telemarketing, referrals, and partnerships with financial service providers. Make sure you understand the source of your leads. This will help tailor your conversion approach.
Check the Quality of Leads
The quality of pay-per-call small business leads can vary widely. Some might be highly interested, while others might be less interested in obtaining a merchant account cash advance. So, it’s essential to check the quality of your leads to prioritize.
Nurture the Leads
Not all small business loan leads will convert into customers immediately. Some may need time to address their specific business needs before proceeding. This makes lead nurturing an effective strategy to keep potential customers engaged and informed.
Focus on Follow-Up
Timely communication with your pay-per-call small business leads is essential. This will require you to answer questions, provide information, and guide prospects through the application process. Here, consistent follow-ups can improve the likelihood of conversion.
Need exclusive small business loan leads that convert into sales? Contact the lead generation experts at Merchant Financing Leads today!