For most merchant cash advance companies, marketing aims to generate phone calls from potential customers. The process can be complex, but there are pay-per-call small business leads that take the complexity out of online marketing. These leads allow you only to purchase phone calls from people who need your service.
It is reported that nearly 65% of people prefer contacting a business by phone, versus only 24% prefer a web form. This makes pay-per-call an effective MCA marketing strategy, providing an excellent opportunity for sales representatives to turn calls into customers.
Here’s everything you need to know about pay-per-call (PPC) leads.
What are PPC Leads, and Why Do You Need Them?
As the name suggests, pay-per-call or PPC is a pay-per-call advertising method in which an advertiser pays each time a lead results in a phone call. It works for those businesses that heavily use calls for sales or lead qualification, such as MCA businesses. A few important reasons to choose pay-per-call small business leads include:
- High-quality leads with calls from genuinely interested customers.
- Higher conversion rates compared to other lead generation methods.
- Cost-effective leads are those where you pay only for actual leads, not clicks or views.
- Real-time interaction through immediate communication with potential customers.
- Instant lead generation based on keywords targeting a specific audience.
How Does PPC Lead Generation Work?
Pay-per-call helps businesses connect with their potential customers through phone calls. It begins when a prospect clicks on an ad, fills out a web form, and expresses interest in a particular service. Subsequently, these actions trigger a phone call to the prospect, connecting them directly with a sales representative from the business.
In return, the business will pay for each call that meets specific criteria, such as the quality of the lead. This ensures that they only invest in essential business leads.
The key elements of pay-per-call lead generation include:
- Ad copy: Prepare triggering ads on which the prospect would call.
- Keyword targeting: Include relevant keywords to ensure the ad reaches the right target through keyword research.
- Call tracking: Track each ad campaign regarding calls received or leads generated.
- Pay for the call: The advertiser or business pays only for a call that gets connected.
Where to Find Quality Pay-Per-Call Small Business Leads?
Since PPC lead generation is a complex process and consumes time and resources, choosing the right pay-per-call lead generation company can be a better solution for your MCA business. The key is to evaluate the reputation and track record of the potential provider to ensure they meet your specific needs.
At Merchant Financing Leads, we offer high-quality pay-per-call small business leads to help you meet your business goals. For more than a decade, we have provided various lead-generation services to help MCA businesses grow.
Ready to boost your lead generation efforts within 2025 and beyond? Get in touch with our team for more information!