Each year we witness new and prospecting merchant cash advance businesses, run mainly by small business owners and entrepreneurs. All these people who are new in the MCA industry get to see the real world: a world beyond virtual life and social media. What fascinates these newcomers is the fact that they can connect with prospecting clients by means of mailing them a small write up about themselves. But no technique “guarantees” success. Some small easy-to-make mistakes can ruin it all. Now the question is, even if you have a merchant cash advance mailing list, how should the direct mailing campaign be designed so that it reduces or avoids the probability of making these mistakes? Here are some of the mistakes easily made that are quite avoidable:
Continue reading Common Mistakes by Marketers While Using Merchant Cash Advance Mailing Lists