As the competition soars in the merchant cash industry, finding new prospects and building relationships is becoming more and more challenging. However, ever since the traditional loan providers have tightened the loan eligibility criteria for small businesses, a merchant cash advance is gaining in popularity. Nevertheless, an MCA provider is facing difficulty in finding prospects.
According to figures provided by market researchers, there are a number of businesses that are still not aware of this alternative funding and are reluctant to choose it. However, as an MCA provider, you need to know who your target prospects are before you plan to launch a merchant cash advance marketing campaign to sell business loans. Fortunately, high-targeted lists such as UCC leads exist that will give you a clear idea about who your target prospects are and what kind of strategies you need to integrate in your marketing campaign.