There are countless reasons that a small business owner may need capital. A new restaurant needs funds for inventory or salaries, a dentist or doctor needs to buy a piece of equipment, or a home builder needs new tools. There are hundreds of reasons, but they are all looking for the same thing: funding. Luckily, a hot trend in the financial services industry is Merchant Cash Advances.
Continue reading Got ACH Leads? Know How to Run a Successful Direct Mail Marketing Campaign
According to a 2015 Perceptions Study: Research and analysis of supplier activity in the areas of invoicing, payment and remittance, and credit collections, it was found that 83% of the respondents receive payments from their customers by paper checks, while 73% receive them through ACH (Automated Clearing House), and 52% receive them through credit cards. When the respondents further questioned them as to which method they would prefer for making payments the most, 63% of them chose ACH, 25% preferred paper checks, and 9% decided to go with credit card payments. The study certainly makes us feel that there’s huge potential for ACH to be the dominant payment gateway in the near future.
Continue reading Thinking of an ACH Marketing Campaign? Know Why ACH Holds the Future of Payments
Merchant cash advance companies have some very important days in the year: Small Business Saturday, Black Friday, and Cyber Monday. These days hold relevance, not just because they support small business, but also because they coordinate with their success.
What we are trying to imply is that it may seem easy for lenders to say that they are highly coordinated, but the truth is that the mechanism is what helps them to get paid, irrespective of the performance of their retail holidays. A regular loan has to be cleared regardless; it has nothing to do with the volume of sales.
Continue reading Buying Merchant Cash Advance Leads? Know How Mutual Gain Works in the MCA Industry
Even though alternative modes of funding have flooded the market, businesses are still opting for credit cash advances. Since, funds are always needed by business owners, it’s time that you mention the differences between a credit card cash advance and a MCA when you market your loan to UCC leads.
During lean times, one of the biggest decisions business owners need to make is where to get additional capital from and how to obtain it.
Marketing a business loan, such as merchant cash advance, is a bit challenging. With so many providers having emerged in the recent years, the competition is soaring high. But, in order to choose the right course of action for your business, you need to ask two questions: Should you buy leads for your business?
If yes, you need to take care of two important things:
1. Are you going to take the job of follow-ups and nurturing them?
2. Can you afford to finance it?
Continue reading Does It Make Sense to Buy Leads for Business Loan Marketing? Yes It Does!
All merchant cash advance providers understand that MCA leads won’t be interested in taking a loan from them unless they are convinced about the benefits. And, the way providers educate them makes all the difference in the sale.
Cash is the most essential requirement of every small or mid-sized business enterprise. It is used for making payments to employees, suppliers, inventory maintenance, and a number of other functions for business growth. As a result of recession, the credit market has tightened its rules, and in other words, most banks are incapable of providing businesses with cash advances. So, what should businesses do to fulfil this requirement? Go for a Merchant Cash Advance!
Continue reading Five Advantages of Merchant Cash Advance MCA Leads That You Need to Know About
A merchant cash advance is a very convenient option for all cash-strapped business owners. Typically, these loans are more expensive than the traditional business loans taken from a bank, but one should beware of “too good to be true” financial solutions. Before you decide to target UCC leads for this, you should get yourself acquainted with every aspect of an MCA so that you do not end up in a financial disaster.
Continue reading The Wise UCC Leads Borrower and Merchant Cash Advance
Each year we witness new and prospecting merchant cash advance businesses, run mainly by small business owners and entrepreneurs. All these people who are new in the MCA industry get to see the real world: a world beyond virtual life and social media. What fascinates these newcomers is the fact that they can connect with prospecting clients by means of mailing them a small write up about themselves. But no technique “guarantees” success. Some small easy-to-make mistakes can ruin it all. Now the question is, even if you have a merchant cash advance mailing list, how should the direct mailing campaign be designed so that it reduces or avoids the probability of making these mistakes? Here are some of the mistakes easily made that are quite avoidable:
Continue reading Common Mistakes by Marketers While Using Merchant Cash Advance Mailing Lists
As merchant cash advance loans have become a popular choice, more and more businesses are opting for this mode of funding. Because of this, the competition is high when it comes to selling a MCA loan. MCA providers try their best at advertising their loans and they may even invest huge amounts of money in their marketing campaigns. In spite of that, businesses don’t get the desired return on their investment.
Continue reading Tips for Effective Direct Mails to Target Merchant Cash Advance Leads
You know that when you have to embark on a MCA marketing campaign, you need to have your strategies, road map, resources, and time and money all planned out. You have probably tried it before and have had different experiences every time in the past. Now, let’s assume you already have a highly targeted list of MCA leads, but do you know how you can make the most out of the opportunity? Well, all you have to do is educate your prospects on the benefits of merchant cash advance loans when you approach them via email or phone. Make sure your sales personnel is well informed about the industry and that they can answer all possible questions posed by your MCA leads.
Continue reading Planning a MCA Marketing Campaign? Sell the Benefits When You Sell the Loan