Month: March 2020

Merchant Cash Advance Marketing: What You’re Doing Wrong

Lead generation is one of the most challenging tasks for a business. Your business is there and your potential customers are there, but what requires the hardest effort is making both ends meet. For MCA providers, the answer to this problem is the right merchant cash advance marketing.

However, MCA providers often fail at their marketing efforts and end up with few results. If you’re facing the same situation, what is it that you’re doing wrong? Have you tried to evaluate your efforts and see what is going wrong? No?

Fortunately, we did the homework for you and here is a list of things that you might be doing wrong:

Non-Targeted Marketing Campaigns

If you’re launching a merchant cash advance marketing campaign, you must launch it effectively. This means your targets must be leads that are looking for MCA providers specifically.

If you put the merchant cash advance advertising for your MCA business out there, for everyone to see and don’t select a target audience for it, you won’t get the right results.

Learn who your target audience is, who is interested in getting MCAs, and who will respond to your marketing efforts. This way, you will be able to launch your campaign in a direction where only the right audience can see it and will respond to it accordingly.

In the case of haphazard marketing efforts, the crux of your ad or campaign gets lost in the crowd, bringing few results. Avoid running campaigns that are not targeted at the right audience. Seek help from lead generation providers to learn more about this.

Insufficient Market Research

If you are making efforts for your merchant cash advance marketing on your own, you might not be able to devote the kind of time it demands. There is a lot of research involved in getting the information about qualified leads and compiling them in merchant cash advance telemarketing lists.

It is suggested that you seek help from lead generation professionals like Merchant Financing Leads. Unlike MCA providers, these experts devote all their time to market research and collect information about the right leads for MCAs. With this information, they gather data containing details about the most qualified and hottest MCA leads. This data is then sold to MCA providers who can target their marketing efforts to these targeted leads.

Unplanned Approach

Even after you get the information about the hottest MCA leads, you need to plan the best approach to convince and convert them. The lack of a proper approach might lead to failure.
Never go forward unplanned when you’re approaching your leads. Be prepared by knowing what time is suitable for them and what medium of communication they are comfortable with. In case you are not sure, ask them if they are available for the conversation or not.

This will make you look professional and they will rely on you, without getting frustrated.
If you’re making any of these merchant cash advance marketing mistakes, you can learn from this blog and rectify them in your next marketing efforts.

For more details, get in touch with Merchant Financing Leads. We are just a phone call away.

Buying Business Cash Advance Leads: Why it is a Suitable Option

If you’re an MCA provider, looking for the best business cash advance leads, two options can help you achieve the best results:

  • Spend a lot of time on research, create a list of potential leads, approach them, and convert them
  • Spend some money, buy business loan leads, approach them, and convert them

On the one hand, the first method doesn’t guarantee effective conversions; it is suitable for those who want to carry out all the MCA marketing efforts on their own. As for the latter option, it is more suitable for those who want to cut down on time spent in research and wasted effort.

If you ask the experts, they will suggest you to go with the latter option. Here is why:

Buying Business Cash Advance Leads

What does it mean to buy business loan leads?

For MCA providers, it is difficult to spot and convert high-quality leads. The reason is they don’t know which leads are the hottest and which ones are not. Thus, they have to conduct in-depth research and keep their information about leads constantly updated.

Gathering this information, and keeping it updated, is an ongoing task and consumes a lot of time. As businessmen, MCA providers cannot spare that amount of time for research only. Because of this, the option to buy readymade and updated data about qualified MCA leads, seems like the best option.

The lists and data about MCA sales leads are created by lead generation providers like Merchant Financing Leads and are constantly updated. These teams keep a close eye on the market and keep the information updated about leads. If you buy business loan leads from these lead generation professionals, you will get the information about the most qualified and hottest MCA leads and your marketing efforts will become more effective!

Here is why buying business cash advance leads is a good thing:

• Fresh and Qualified Leads

When you choose to buy MCA leads, you can rest assured that you will get the information about only qualified leads. The lead generation teams that gather this data are constantly engaged in in-depth market research. In this way, the lists are always accurate and updated.

• No Research Required

If you buy business loan leads, half your work is already done! You need not waste your time on carrying out in-depth market research as this is done by lead generation providers for you, and is more effective.
All you need to do is invest in the information about qualified MCA leads, without engaging in any tedious research.

• Makes Marketing Efforts Targeted

When you have the right and accurate information about the most qualified MCA leads, your marketing efforts will be targeted in the right direction. With the right information on hand, you can focus on other aspects of your marketing efforts and use the information to direct your efforts efficiently.
This can lead to an increased rate of conversions, when done properly!

• Cost-effective

Launching an unplanned and haphazard marketing campaign, leads to a great loss of time, energy, and money! Instead, you can invest a little bit of money to buy business loan leads and start your marketing efforts on a positive note.

Buying MCA leads becomes more cost-effective than carrying out the marketing efforts on your own.
This was all about buying MCA sales leads and their benefits to MCA providers. To buy MCA leads, get in touch with Merchant Financing Leads.