With the recent economic downfall, start-ups and small businesses are having trouble getting financing for their businesses. However, to help start-ups and small businesses establish themselves, a new funding business known as “merchant cash advances” has emerged. For the entrepreneurs and those new to the business world, merchant cash advances have proved a blessing that helps them take steps towards their goals.
Still, finding the right borrowers and how to target them is a major challenge that merchant cash advance providers are facing. First and foremost, getting a UCC leads list and knowing how to target your prospects is extremely important. Secondly, these merchant cash advance businesses need to have planned strategies, road maps, resources, and time to market their brand and should know how to go in the right direction.
There are a number of ways to market a business today, including SMS marketing, direct mail marketing, etc. Here, we will discuss how telemarketing can help you sell MCA loans in an efficient way and generate leads:
What is Telemarketing?
Telemarketing is a very common and widely used advertising method to connect with prospective clients. It creates prospects, lets people know about what you have to offer them, and provides the opportunity for both customer and business to find out more about each other. Basically, telemarketing is contacting potential customers via telephone calls. However, with new technology, telemarketing has expanded to include video conferencing calls, although they are mostly conducted with existing customers.
Current Trends and Practices in Telemarketing
Truthfully, telemarketing is one of the most effective ways to sell MCA loans to potential UCC leads. The following are some of the current trends and practices in telemarketing that will help you go in the right direction when targeting UCC leads:
Outbound telemarketing
Outbound telemarketing integrates a marketing strategy that involves making calls via telephone to prospective clients and customers on certain available sales and services. It is considered an economic way to market a business and will help you sell MCA loans to your target customers.
Inbound telemarketing
In this type of marketing, the prospective customers are given a toll-free number where they can call to obtain information and answers to queries they may have about a product or service. This activity is supportive to the customer base of a particular organization and goes a long way in cementing the buyer-seller relationship.
Importance of well-trained personnel
Promoting businesses using telemarketing methods is on a constant rise, and the current trend is to engage thoroughly trained personnel as agents to market products and services. A trained agent who has adequate knowledge about MCA loans and how they benefit business owners will be able to guide and motivate customers in a better way.
Gatekeeper techniques
Getting past the gatekeeper is a major challenge for telemarketing professionals. The gatekeeper’s job is to protect the decision-maker and the work of a marketing professional is to learn how to deal with gatekeepers. A marketing professional also needs to know how to use gatekeeper techniques to get through them and accomplish their goals.
Follow-up
A follow-up is mandatory for every marketing strategy that you incorporate to promote your brand. Make sure to follow-up on every conversation. When you say you’ll call back, it means you should whether after a week or six weeks.
SEE ALSO: Not Sure How You Can Sell MCA Loans With a UCC Leads List? Know How Direct Mailing Can Help You Out
Once you get the UCC leads list from a trusted provider, you become acquainted with key information of your target customers, such as phone numbers, permanent addresses, etc., which makes your marketing job a little easier. And, remembering the above mentioned telemarketing trends and practices will help you target businesses in the right way.